Safe Online


Rebrand and launch

A new direction

Following years of impactful investment as part of the End Violence Partnership, Safe Online sought to establish themselves as the first global investment fund solely dedicated to child online safety. To do this, we did the full works – creating a fresh brand identity and website, social media strategy and support, and establishing brand and communications guidelines for sharing their work.

Web design | Branding | Social strategy | Video | Social media

Friendly, nurturing and bold

To create the new brand mark and logo, we developed a dynamic split circle animation and layout that allowed us to use the shapes as an influence and motif throughout the project. Our objective was to develop a brand that conveyed the friendly, nurturing and bold qualities of the organisation.

Comprehensive guidelines

We created a strategic package of brand and communications guidelines, covering everything from tone of voice to image styles, to give Safe Online all the tools needed to implement their new identity.



Clean water for all!



Stay in the loop

We’ll send you quarterly updates so you can see what we’re working on, what the future holds and how we’re shaping it.