People are the story
The best communication starts with the people it is for.
Fola Yahaya
Say it plainly. Make it count.
Founder of Strategic Agenda, writing and working on how organisations communicate.
Why it matters
Good work deserves to be understood
Organisations doing serious work often struggle to explain it. The result is reports nobody reads and ideas that never travel.
Clear communication closes that gap.
01
Listen first
Every project starts with the people closest to the work. What they know shapes what gets said.
02
Cut to the point
Fewer words, chosen carefully. One idea per page, one ask per campaign.
03
Show real people
Stories land when readers can see who they are about. Faces before figures.
04
Earn trust
Credibility is built slowly and lost quickly. Honest, specific communication keeps it.
The work
See what it looks like in practice
Through Strategic Agenda, Fola works with NGOs and international organisations on campaigns, reports and films.
The portfolio shows the work better than any description.