Strategic Agenda were asked by UNDP Ethiopia to translate, edit, design, print and deliver a booklet on Options and Opportunities to Make Food Value Chains More Environmentally Sustainable and Resilient in Sub-Saharan Africa. The French and English version were needed in 3 separate cities: Addis Ababa (Ethiopia), New York (US) and for a conference in Abidjan (Ivory Coast).
UNDP Ethiopia design
Our approach (Graphic Design)
After reading through the text, to fully understand the subject matter, our designer was able to produce four different options for the covers and the theme of the booklet. This was then presented to the client and left to them to decide on the design that they thought most suitable. This is illustrated in the slider below. It was decided that option 2 (the lighter diagram of the map of Africa) was the best design to go with.
- Date September 7, 2017
- Tags Editing and proofreading, Graphic design